Expect IT to resist buying what you’re selling if you don’t follow these 10 commandments. (Version 1.0) The IT-hates-sales dysfunction drives me nuts. Of course IT needs to talk to sales folks. We can’t deliver great IT unless we use great products and services. Yet, so often, sales folks so very often shoot themselves in […]
Tech Marketers: What You Must Not Do
Dear Tech Sales and Marketing People: Someone who loves you really wants you to succeed. All you need to do is to quit acting like you’re working in the 90s. Here’s what to avoid. Everyone needs sales. Everyone needs marketing. So why are most of us allergic to sales pitches? My perspective as a tech […]