Dear Tech Sales and Marketing People: Someone who loves you really wants you to succeed. All you need to do is to quit acting like you’re working in the 90s. Here’s what to avoid. Everyone needs sales. Everyone needs marketing. So why are most of us allergic to sales pitches? My perspective as a tech […]
Do Remarkable Work: Six Steps
Darren Rowse, “the nicest man on the Internet,” and founder of ProBlogger.com, addressed a group of web content producers and marketers today at the Copyblogger Authority 2014 conference. If you substitute “reader” for “customer”, what he said was applicable to anyone trying to do remarkable work, like you. Here’s a summary. “Every time I come […]