If you’re going to use LinkedIn with people you meet at a conferences, you might be about to make a big mistake. Let’s fix that, right now, shall we? Don’t use mobile. Not the mobile version of the site, or the app. Use the desktop. Why? You won’t get an opportunity to say anything meaningful […]
10 Commandments Of Selling To IT Leaders
Expect IT to resist buying what you’re selling if you don’t follow these 10 commandments. (Version 1.0) The IT-hates-sales dysfunction drives me nuts. Of course IT needs to talk to sales folks. We can’t deliver great IT unless we use great products and services. Yet, so often, sales folks so very often shoot themselves in […]
Sharing Best Practices–With Competitors?
Although I’ve been in the private sector, I have spent most of my career in the public sector. I am often told that the type of networking that I did while I was in the private sector — sharing best practices even with other organization — was a unicorn, a myth. “Sure, sharing best practices […]
Ignore Social Business At Your Peril
My column, “Ignore Facebook At Your Peril” generated a good conversation. Some readers essentially asked, “where’s the proof” that business (and therefore IT) must adapt to the new reality that Facebook is a juggernaut of both identity management and social business. Fellow editor Alex Rudansky made a good point that, proof or no proof, whatever […]